Are you branding yourself?

Are you placing your email address and URL on all correspondence? Many people forget to add this to important mailings and even their business cards. Today, most people prefer to email messages than make phone calls, so it is very important to have your email address on all letters, invoices and business cards.

Make sure your URL (web address) is on everything that you send out. Keep “branding” your business. Keep that URL out where it can be seen. It’s not enough to have your phone number and fax number on your business cards or letterheads. Add your email address and URL if you have one. It’s important also to have a signature on all emails that go out.

There is a cool free “e-mail marketing campaign” service at: Mail Chimp, it’s free so check it out.

Don’t be left behind, promote and brand your business every chance you get. It’s the professional thing to do. Some say it takes up to nine times for people to see your name before they will do business with you. If that is true, then it’s very important to have your name and email address out there.

Try to encourage email exchanges. The more emails you have going back and forth, the more credibility you will build in your potential client head. Offer something free. Make people email you for information. This way you are opening the door to email correspondence without spamming.

Your goal should be to have the personnel e-mail you first asking for information or just a simple question. Once the ball starts rolling, your various email exchanges can easily turn into sales.

It’s important to have a pop account or an account that reflects your company or website.
Using generic @aol.com or @hotmail.com really puts a damper on your look and makes you appear unprofessional. Plus, when you email a person with your own private “branded” E-mail address, you are actually advertising your company just by the mere action of sending a message.

Joe@bikeseller.com sounds better than joe@aol.com Or Mary@thegiftstore.com is much better than mary@hotmail.com. Isn’t it?

Brand yourself. Brand your business. Do it today.

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