Are you brand­ing yourself?

Are you plac­ing your email address and URL on all cor­re­spon­dence? Many peo­ple for­get to add this to impor­tant mail­ings and even their busi­ness cards. Today, most peo­ple pre­fer to email mes­sages than make phone calls, so it is very impor­tant to have your email address on all let­ters, invoices and busi­ness cards.

Make sure your URL (web address) is on every­thing that you send out. Keep “brand­ing” your busi­ness. Keep that URL out where it can be seen. It’s not enough to have your phone num­ber and fax num­ber on your busi­ness cards or let­ter­heads. Add your email address and URL if you have one. It’s impor­tant also to have a sig­na­ture on all emails that go out.

There is a cool free “e-mail mar­ket­ing cam­paign” ser­vice at: Mail Chimp, it’s free so check it out.

Don’t be left behind, pro­mote and brand your busi­ness every chance you get. It’s the pro­fes­sional thing to do. Some say it takes up to nine times for peo­ple to see your name before they will do busi­ness with you. If that is true, then it’s very impor­tant to have your name and email address out there.

Try to encour­age email exchanges. The more emails you have going back and forth, the more cred­i­bil­ity you will build in your poten­tial client head. Offer some­thing free. Make peo­ple email you for infor­ma­tion. This way you are open­ing the door to email cor­re­spon­dence with­out spamming.

Your goal should be to have the per­son­nel e-mail you first ask­ing for infor­ma­tion or just a sim­ple ques­tion. Once the ball starts rolling, your var­i­ous email exchanges can eas­ily turn into sales.

It’s impor­tant to have a pop account or an account that reflects your com­pany or web­site.
Using generic @aol.com or @hotmail.com really puts a damper on your look and makes you appear unpro­fes­sional. Plus, when you email a per­son with your own pri­vate “branded” E-mail address, you are actu­ally adver­tis­ing your com­pany just by the mere action of send­ing a message.

J…@bikeseller.com sounds bet­ter than j…@aol.com Or M…@thegiftstore.com is much bet­ter than m…@hotmail.com. Isn’t it?

Brand your­self. Brand your busi­ness. Do it today.

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